Here comes the brand new look for NashTech

We Dare

Here comes the brand new look for NashTech

April 8, 2020

NashTech, a pioneer in technology outsourcing and business process services officially announced our new logo and brand image on January 15th 2020.

The strong and impressive design applied to NashTech’s brand design honors our dynamic and creative people, who are working in the constantly changing technology world. This new visual identity was deeply influenced by the opinions, thoughts and the amazing character of our wonderful people, who are called ‘Nashers.’

Because we always uphold the creativity and dedication of our members.

‘We’re proud to share this key milestone of our business with you. In 2020 we celebrate our 20th Anniversary and so we couldn’t think of a better time to modernize the NashTech brand. Our new visual identity proudly sits high in a digital world which races ever forward to exciting change.’ Nick Lonsdale, CEO.

We have come a long way with many remarkable milestones since the establishment of NashTech in 1990. NashTech has grown to be the highest ranked international outsourcing business in Vietnam.
In 2017, 2018 and 2019, NashTech has been awarded the prestigious Sao Khue awards in Software Outsourcing and Business Process Service categories. In addition, our company has been ranked 14th in the top 100 places to work in Vietnam in 2019.

Why did we make this change?

The world of technology and software development is an unstoppable, ever changing and innovating place. The original NashTech brand was first used before Facebook was invented, so we want to ensure our brand is future-facing. That’s why we decided our 20th Anniversary was the right time to refresh the look.

NashTech’s new brand announcement event took place in Ho Chi Minh City

This new brand image emphasizes simplicity and also has many other significant meanings.

How has the NashTech brand changed? A new logo

The red color, a special trademark of NashTech, is retained, but the logo is now stronger and sharper. As a declaration to the world, the logo has been developed to be is simple, innovative and bold.

The dot at the end of the letters is an affirmation of NashTech. We are NashTech. It’s an important punctuation to show that we are bold and decisive.

The square frame is the symbol of creativity and possibility. It conversely represents boundaries that we break in our ambition to deliver technology excellence.

NashTech’s brand was brought to life by our living color. The energy of these stunningly vibrant color transitions elevates our brand with a sophisticated yet modern look and feel.

Having images interact with the frame shows that within any given framework, we are agile, and constantly moving forward. This is so important to NashTech people, our Nashers. Everyone in the company is given the chance to embody everything the brand represents: